Japan’s White Strawberry: Luxury Fruit Unboxing & Adventure

I was in the basement supermarket in Shibuya and — THERE IT WAS! THE WHITE STRAWBERRY!
I could smell it a few meters away. Was it real? (Yes, it was.)

One white strawberry cost 1080 Yen (US$10.00) so I decided to learn more about the Japanese white strawberry and unbox it for you in this video … and that is what this episode is all about. It’s the door into a new world full of strawberries in Japan.

About Japan’s White Strawberry:
There are so many varieties / cultivars of strawberries in Japan.
The HATSUKOI NO KAORI or “SCENT OF FIRST LOVE” is Japan’s first white strawberry, different than the pineberry because of its size, softer skin and juiciness and sugar content. It was created by Miyoshi Agritech Co. of Yamanashi in 2006.

In the episode, I ate the
SHIROU HOUSEKI 白い宝石 White Strawberry.
Cost: 1080 Yen ($10) for 1.
Weight: about 50 grams

It must be eaten within 24 hours according to the store manager at Tokyu’s fruit section at Foodshow. They’re grown on in Saga prefecture on Kyushu Island.

Other vareties of What Strawberries include:
★ Yuki Usagi “Snow Rabbit” 雪うさぎ
★ Sakura ichigo “Cherry Blossom Strawberry” さくらいちご
★ Tenshi no Mi  “” Fruit of the Angels’ 天使の味
Featured White Strawberries
★ Shiroi Houseki “White Jewel / White Gem” 白い宝石
★ Hatsukoi no Kaori “Scent of First Love” 初恋の香り
☆ Pineberry / Popular in the UK and Europe but not available in Japan

The strawberry season in Japan is from December to March, winter being the best season because the berry ripens more slowly, building up the sugar content and color over a greater period of time. Temperature control is essential. Almost all of Japan’s strawberries are in greenhouses.

I also went to my neighbor’s farm in Ichikawa to learn more about strawberries in general. There are about 25,000 strawberry farms in Japan but sometimes your neighbor sells the best ones and is a great source on information. Thank you, Ota-san!

If you ever ask yourself, what is the white strawberry? This is you answer. Try one if you find them while traveling in Japan.

Japan's most expensive strawberry is 50,000 yen for one! ($500) It's called the Bijin Hime or Beautiful Princess made in Gifu Prefecture.
Japan’s most expensive strawberry is 50,000 yen for one! ($500) It’s called the Bijin Hime or Beautiful Princess made in Gifu Prefecture.

Tokyo Department Store

Tejima Farm, Saga Prefecture / 手島農園

Okuda Farm, Bijin Hime, Gifu / 奥田農園

Ota Strawberry Farm, Ichikawa / 太田いちご園

JNTO ( Japan National Tourism Organization)
No.1 dessert strawberry producer and consumer in the world

It has the standard YouTube license applicable.



Creator and Producer 「ONLY in JAPAN」
President of Weblish Media Ltd.
Reporter for NHK World "Tokyo Eye"

Comments are closed.