$5,000 Mango at Auction ー but WHY?

Japan is famous for it’s luxury fruits sold at auction for ridiculous prices! But where does that value come from? Is it all a marketing stunt, or do they really taste that good? We see them in the stores and they’re expensive. So ー what is the true value? Let’s go to the Miyazaki Mango Auction and ask the buyer of the world’s most expensive mango and the farmer.